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The retainer is the product. The build is just the door.

Prompts rot, connectors break, models update. Monthly Care is how the system keeps earning.

A system that is not watched drifts. That is why we stopped treating retainers as a footnote under the setup quote.

Commercial rule: 30 days burn-in included. Then a Care plan. Ninety-day minimum, then month-to-month. We will not discount Care to win a setup.

What the month actually buys

  • Uptime watch — if the receptionist or the box goes quiet, we see it first
  • Updates — models, prompts, connectors, OS
  • A change-minutes budget so “can it also ask for the suburb” is not a new project
  • A three-minute report a principal will actually read

Two systems or more should sit on Managed Intelligence — from A$1,490 a month — not four separate tiny retainers nobody owns.

Full ladder: Managed AI retainers.

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